In the view of boxing journalist Mike Casey: "Tunney...ranks very high...in his ability to assimilate and analyse data and effectively act upon it...He studied his opponents in depth and knew their every move before he entered the ring...With typical foresight and calculated planning, Gene Tunney had been tracking Jack Dempsey for some time."
The ultimate challenger, he toppled Dempsey - the seven-year champion, an American icon and the first boxer to gross over $1m in a fight - twice!
He did this through rigorous analysis, rather than brute force, out-pointing Dempsey on both occasions.
And that is what I want to help industry challengers - often SMEs - to do: assimilate and analyse data and effectively act upon it. Market and Competitive Intelligence (MI & CI) are vital for challengers, and the articles on this blog will demonstrate why, and also how your company can benefit from MI & CI.
Tom Fletcher
Market Intelligence Analyst
Challenger MI
LinkedIn profile.
Email: challengermi@outlook.com
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